With Kenya's technological potential an open market, it is a matter of who gets to the hearts of the consumers first. The telecommunications sector has a long way to go, longer for others while Safaricom still carries the day...Telkom-Kenya, Yu, Zain all trying to be the preferred providers and the fight sadly going the route of lower tariffs. Is this really what consumers want?
How about innovation? Isn't it myopic to think that this is the only way to make it in a market that is so full of potential? Reliability and above all consistent communication that has nothing to do with advertising should be considered as key. Excellent quality and innovative services that will surely ensure satisfied customers, higher bottom line and demand premium tariffs might just separate the boys from the men...no tricky maths equations needed...
How about innovation? Isn't it myopic to think that this is the only way to make it in a market that is so full of potential? Reliability and above all consistent communication that has nothing to do with advertising should be considered as key. Excellent quality and innovative services that will surely ensure satisfied customers, higher bottom line and demand premium tariffs might just separate the boys from the men...no tricky maths equations needed...
