Thursday, 25 March 2010

Embrace life

This is a viral video. The concept behind this video is based on the social fact that people care a lot about how other people see them. Most people will be unwilling to do something that is considered embarassing or not generally "acceptable". Others on the other hand can take the risk and do it anyway. In the case of HIV and AIDS, people infected by it or affected by it have no choice but to deal with it.

They face discrimination and therefore leading to the stigma caused by the disease. This discrimination could either be intended or unintended. Since people tend to be more accepting of situations or even themselves if others understand them, the online campaign will be aimed at initiating discussions to help reduce the stigma. By engaging in positive conversations, those affected will be more confident around others and encourage others to go for voluntary testing and finally acknowledge their status and plan their lives.

No comments:

Post a Comment