How top companies win with social media

Contact
Gaye Agesa (Press Officer)
Spiral PR
Northwick Park Road
London S77 N73
Tel: +44 020 7 431 7651
Cell: +44 757 888 4315
For full press release visit: http://pitch.pe/49272

Experts say that most businesses get it wrong

London, 4th March 2010

• Spiral PR has launched a webcast-PR and Social Media Concepts that informs companies on the best way of using social media to improve on their bottom line.
  

• The agency's social media strategist says that although most companies have adapted social media as a PR tool, most of them are doing it incorrectly.

• The video highlights important aspects that organizations should understand before investing time in social media. Get the right tools in place,start the right conversations and keep the audiences engaged.

• Social networking opens the traditional form of top down information disseminations because information flows in and out of the organization freely.

• Advantages of social networking sites include:establishing community experience for customers and other publics; extending organizations' brand identity; personalized interactions

Quotes:
"Whereas traditional media is about broadcast, social media is better seen as a two-way conversation. It blurs the line between media and audience." - Mildred Yiamat,Online PR Specialist

"The trick is in getting the right advice from the right people. There are few agencies that can give your company the right solution. Joining the right networks at the right time requires carefully laid out strategies." - Suki Amoni, Spiral PR

About Spiral PR

Spiral PR is a newly established PR firm offering strategic communication services across a number of sectors. We specialise in Online PR, Media Relations and Crisis Management.

RELEVANT LINKS

PitchEngine
The full social media press release announcing the launch of the webcast by Spiral PR

PR and Social Media Concepts
The webcast launched highlighting the effect of social media on public relations and it has changed how PR is practised.

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Find us here for more update on the SMPR.

Facebook
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New Media, opportunity or limitation?

Companies view social media as the solution to most of their communications gaps. As indicated in this article, Corporates are increasing turning to social media for reputation management even as research shows that 70% of agencies blame social media as the main cause of crisis for companies. Social media, however viewed to be effective, is one tool that most have difficulties in getting right. The fact that companies have to work with the in an industry that is full of blogger and "twitters" it is actually important to get it right.

Social media as it is, should be very significant in how messages are disseminated because the existing social groups are constrained by geographical boundaries and cultural differences. Al Qaeida has used social media to spread messages of fear and terror, they are fully in control of how and when messages go across. Clearly, there is no need for a center, the web is a virtual portable homeland.

Facebook has 350million users worldwide according The Virtual Revolution -Enemy of the State, aired on BBC 2. How then do we use this important medium that has over 350million people involved? PR has often used social media for successful viral campaigns such as "Bring Back Wispa", and "Obama Presidential Campaign" proving that new media provides one of the most effective tools of communication.


PRWeek, (2010), Corporates increasingly turn to social media to mend damaged reputation